Uniqueness of Malaysia’s Halal Gastronomy in Promoting Muslim-Friendly Tourism Hub

Authors

  • Siti Syahirah Saffinee Universiti Sains Islam Malaysia
  • Mohammad Aizat Jamaludin
  • Wan Nazri Che Mat Safiee

DOI:

https://doi.org/10.36877/jhis.a0000555

Abstract

Malaysia’s Halal gastronomy, with its deep roots in Islamic dietary laws, presents a strategic opportunity to enhance the country's position as a premier destination for Muslim-friendly tourism. Despite Malaysia's rich culinary heritage, the potential of Halal gastronomy to drive tourism and economic growth remains underexplored. This study aims to fill this gap by conducting a qualitative analysis of the cultural, economic, and societal impacts of Halal gastronomy on Malaysia's tourism industry. Through a comprehensive review of existing literature and qualitative data, the paper provides insights into how Malaysia can harness Halal gastronomy to strengthen its identity as a welcoming and inclusive destination for Muslim travellers.

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Published

2024-11-23

How to Cite

Saffinee, S. S., Jamaludin, M. A., & Che Mat Safiee, W. N. (2024). Uniqueness of Malaysia’s Halal Gastronomy in Promoting Muslim-Friendly Tourism Hub. Journal of Halal Industry & Services, 7(1). https://doi.org/10.36877/jhis.a0000555

Issue

Vol. 7 No. 1 (2024)

Section

REVIEW ARTICLES

License

Copyright (c) 2024 Siti Syahirah Saffinee, Mohammad Aizat Jamaludin, Wan Nazri Che Mat Safiee

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