Unani Medical Tourism in India: Scope, Influential Factors, Development Strategies

Authors

  • Mumtaz Rabbani International Islamic University Malaysia
  • Khairusy Syakirin
  • Betania Kartika Muflih

DOI:

https://doi.org/10.36877/jhis.a0000059

Abstract

India is highly prosperous in wide network of both conventional and alternative medicinal range. The term medical tourism has become famous due to its urgent necessity and desperate requirement among medical seekers. Herbal healthcare therapies are rapidly gaining its ethical significance to suffice the medical tourist’s needs. This paper focuses on amalgamation of Unani medical system with tourism. Furthermore, it identifies the components of health in Unani system along with the factors determining medical tourist to choose this therapy with both domestic and international respondents. Finally, this study concludes with elements affecting travel frequency among medical tourist and scope of Unani medical tourism in India. Thus, striving to find best solution to promote Unani tourism and healthy lifestyle.

Author Biography

Mumtaz Rabbani, International Islamic University Malaysia

Mumtaz Rabbani , BA (Tourism and Travel Management) 2011 , MBA (Travel and Tourism Management) 2013 , PhD  (Halal Industry) 2016 (present)
Academic  achievements. 1. University of  Madras - 7th Rank Holder (Branch-Tourism & Travel mgt)2. University of Madras-3rd Rank Holder (French)3.Best outgoing student- BA (TTM) 2010-20114.Proficiency Holder- Final Thesis (Heritage Tourism in India) 2010-2011 5.Proficiency Holder-Travel Agencies and Tour Operators-1 (2009-2010)6.Collefe Topper - German (Basics) Mini Symposium on Islamic Tourism 2017, KL Research paper presenter Title - A Commentary on Halal Tourism in India  A.J. Jonathan Wilson speech on Halal Branding- Desk Management and Volunteer World Islamic Tourism Conference 2018, KL -Delegate  Dakwah Discourse Intellectual Conference for International 2018, KL  

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Published

2020-03-02

Issue

Vol. 3: Special Issue

Section

ORIGINAL RESEARCH ARTICLES

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