Vol. 31 No. 1 (2024)

Published: 2024-01-19

Original Research Article

Factor Affecting the Malaysian Palm Oil Export to India

Mohammad Yusof Ahmad, Kelly Kai Seng Wong
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Abstract views: 198 ,PDF downloads: 278
Women’s Empowerment in Agriculture and Household Food Insecurity in Nigeria

Oluwakemi Obayelu, Maxwell Jimmy , Ayodeji Oluwole Ojo
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Abstract views: 233 ,PDF downloads: 284
Analyzing the Impact of Global and Local Factors on Broiler Production in Malaysia: A Time Series Approach

Mohesh Bathmanathan, Kelly Kai Seng Wong
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Abstract views: 204 ,PDF downloads: 204
Factors Influencing Farmers’ Behavior Towards Modern Rice Varieties in Bangladesh

Mohammad Samiul Islam, Nitty Hirawaty Kamarulzaman, Mad Nasir Shamsudin, Nolila Mohd Nawi, Mohammad Jahangir Alam, Humnath Bhandari
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Abstract views: 403 ,PDF downloads: 663

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<?xml version="1.0" encoding="utf-8"?> <doi_batch xmlns="http://www.crossref.org/schema/4.3.6" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:jats="http://www.ncbi.nlm.nih.gov/JATS1" xmlns:ai="http://www.crossref.org/AccessIndicators.xsd" version="4.3.6" xsi:schemaLocation="http://www.crossref.org/schema/4.3.6 https://www.crossref.org/schemas/crossref4.3.6.xsd"> <head> <doi_batch_id>_1759906131</doi_batch_id> <timestamp>1759906131</timestamp> <depositor> <depositor_name>Harry Ws</depositor_name> <email_address>harry.ws@hh-publisher.com</email_address> </depositor> <registrant>HH Publisher</registrant> </head> <body> <journal> <journal_metadata> <full_title>MALAYSIAN JOURNAL OF AGRICULTURAL ECONOMICS</full_title> <abbrev_title>MJAE</abbrev_title> <issn media_type="electronic">2756-8288</issn> </journal_metadata> <journal_issue> <publication_date media_type="online"> <month>07</month> <day>09</day> <year>2025</year> </publication_date> <journal_volume> <volume>32</volume> </journal_volume> <issue>1</issue> </journal_issue> <journal_article xmlns:jats="http://www.ncbi.nlm.nih.gov/JATS1" publication_type="full_text" metadata_distribution_opts="any"> <titles> <title>Consumers’ behavior towards instant coffee drinking in Malaysia</title> </titles> <contributors> <person_name contributor_role="author" sequence="first" language="en"> <given_name>Mark</given_name> <surname>Buda</surname> </person_name> <person_name contributor_role="author" sequence="additional" language="en"> <given_name>Nurul Nadia </given_name> <surname>Ramli</surname> </person_name> <person_name contributor_role="author" sequence="additional" language="en"> <given_name>Rika</given_name> <surname> Terano</surname> </person_name> <person_name contributor_role="author" sequence="additional" language="en"> <given_name>Ngiyo How Ying </given_name> <surname/> </person_name> <person_name contributor_role="author" sequence="additional" language="en"> <given_name>Zainalabidin </given_name> <surname>Mohamed</surname> </person_name> </contributors> Over the last decade or two, the amount of imported coffee beans has been increasing significantly with the development and expansion of coffee café outlets, the 3- in-1 coffee sachet producers, and the increasing demand for coffee by Malaysians. Understanding Malaysian consumers’ coffee-drinking behavior is important for manufacturers and marketers of coffee and coffee-related products to achieve success in the industry. The objective of this study is to disclose the behavior of coffee drinkers in Malaysia focusing on consumption trends and preferences. A survey was conducted using a structured questionnaire in Klang Valley, Selangor where a total of 500 respondents were selected using the systematic random sampling method. Descriptive analysis, factor analysis, and binary logistic regression were applied as analytical methods. The results of descriptive analysis indicate that 85.4% of the respondents are coffee drinkers, while 14.6% of the respondents are non-coffee drinkers. Factor analysis underlined six latent factors, which indicate each coffee drinker’s dimensional preference for instant coffee. The factors are price, convenience, product attribute, influence by others, and promotions. The binary logistic regression analysis shows that marital status, occupation, education, convenience, and influence by others are influential determinants of coffee preference between instant and other types of coffee. By identifying Malaysian consumer’s preferences, manufacturers, marketers and retailers can understand how they can attract Malaysian consumers to purchase more coffee. Furthermore, this study can enhance retailers’ marketing strategy to attract more consumers to purchase their instant coffee. <publication_date media_type="online"> <month>08</month> <day>01</day> <year>2025</year> </publication_date> <doi_data> <doi>10.36877/mjae.a0000597</doi> <resource>https://journals.hh-publisher.com/index.php/MJAE/article/view/1096</resource> <collection property="crawler-based"> <item crawler="iParadigms"> <resource>https://journals.hh-publisher.com/index.php/MJAE/article/download/1096/639</resource> </item> </collection> <collection property="text-mining"> <item> <resource mime_type="application/pdf">https://journals.hh-publisher.com/index.php/MJAE/article/download/1096/639</resource> </item> </collection> </doi_data> </journal_article> </journal> </body> </doi_batch>

Vol. 31 No. 1 (2024)

Original Research Article

Factor Affecting the Malaysian Palm Oil Export to India

Women’s Empowerment in Agriculture and Household Food Insecurity in Nigeria

Analyzing the Impact of Global and Local Factors on Broiler Production in Malaysia: A Time Series Approach

Factors Influencing Farmers’ Behavior Towards Modern Rice Varieties in Bangladesh

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