Exploring the Elements of Muslim-Friendly Airline Services
Abstract
Muslim-Friendly Airline (MFA) is an emerging trend in the aviation industry whereby efforts of integrating shariah elements into the airline industry are established through shariah-compliant airlines. However, to date, such establishment is self-proclaimed due to lack of specific guidelines issued by authorities. Research in this area is also still in its infancy thus this paper attempts to explore the important shariah-guided elements that should be available in an MFA service. Data was gathered through library research and qualitative analysis was carried out utilising secondary data obtained. Several important elements for MFA were found, namely the availability of halal food and beverages, facilities to perform prayer, notice of prayer time, ablution, qiblah direction, recitation of du’a, dress code, segregation of gender and shariah-compliant entertainment. These elements can be ranked into essential, complimentary and embellishment as guided by shariah principles; and are recommended to be fulfilled by airlines towards establishing Muslim-friendly services.
References
Abd Ghani, Z. (2009). Entertainment in Muslim Media: Unsettled Problem? Jurnal Hadhari, 2, 53–64.
Battour. (2016). Halal Tourism or Muslim Friendly Tourism? https://doi.org/10.13140/RG.2.1.4915.6084
Battour, M. (2018). Muslim Travel Behavior in Halal Tourism. Mobilities, Tourism and Travel Behavior - Contexts and Boundaries. https://doi.org/10.5772/intechopen.70370
Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a Halal Tourism Market. Tourism Analysis, 15(4), 461–470. https://doi.org/10.3727/108354210X12864727453304
Department of Standards Malaysia. (2015). MS2610:2015 Muslim Friendly Hospitality Services – Requirements.
Javier De Diego, Omar Jimenez, Rene Marsh, J. S. (2018). FBI: Sexual assaults on flights increasing “at an alarming rate.” CNN. Retrieved from https://edition.cnn.com/2018/06/20/politics/fbi-airplane-sexual-assault/index.html
Junainah Idris, N. A. W. (2016). Shariahh-Compliant Airlines in Malaysia: An Initial Review, 355.
Kasım Kiracı. (2017). A Research On Islamic Airline In Terms of Competitive Strategies and Business Model.
Mustofa Al-Khin, Mustofa Al-Bugho, & Ali Asy-Syarbaji. (2011). Al-Fiqh Al-Manhaji Mazhab Al-Syafie. Retrieved from https://muzir.files.wordpress.com/2009/11/feqhul-manhaji-jilid-1-jakim.pdf
Nadia Mohd Nazri, N. A. A. (2017). Corporate Image, Shariahh-Compliance, Public Perception of Rayani Air Islamic Airline. International Journal of Academic Research in Business and Social Sciences, 7(10), 519–524. https://doi.org/10.6007/IJARBSS/v7-i10/3398
Nasir, S., Suzana, H., Universiti, J., Mara, T., Supply, H., View, C., & Nasir, S. (2017). Halal air cargo logistics regional hub, (January), 51–60.
Nichols, M. R. (2016). Why Malaysia’s Islamic Airline Rayani Air was Banned. Retrieved from https://airwaysmag.com/airlines/rayani-air-banned/
Noor Hidayah Mohd Zulkifli , Saadan Man, M. Z. Z. (2011). Isu Waktu Solat Latitud Tinggi: Kajian Berdasarkan Ayat Al-Quran Yang Berkaitan Waktu Solat, 18. Retrieved from http://repository.um.edu.my/20330/1/SWAT2.pdf
Reals, K. (2018). Boeing’s Inflight Prayer Space Concept Catering To Religious Needs. Aviation Week & Space Technology. Retrieved from http://aviationweek.com/aircraft-interiors/boeings-inflight-prayer-space-concept-catering-religious-needs
Sailan, R., Rahman, A., & Rahim, A. (2018). Akademia Baru A Shariahh-Compliant Airport Framework from the Perspective of Passengers at KL International Airport Akademia Baru, 1(1), 9–24.
Soo Kim. (2016). Rayani Air (Shariah-compliant airline) banned. The Telegraph. Retrieved fromhttps://www.telegraph.co.uk/travel/destinations/asia/malaysia/articles/rayani-air-shariah-compliant-airline-banned/
Waldock, W. D. (1999). CABIN CREW SAFETY Uniform Materials Affect Flight Attendant Safety and Ability to Help Passengers Evacuate Burning Aircraft, 33(2).
Wingett, F., & Turnbull, S. (2017). Halal holidays: exploring expectations of Muslim-friendly holidays. Journal of Islamic Marketing, 8(4), 642–655. https://doi.org/10.1108/JIMA-01-2016-0002
Zawawi, M., & Raml, N. (2017). Shari’ah compliant hospitality services” or “muslim friendly hospitality services”: Searching for a balance. Malaysian Journal of Consumer and Family Economics.
Zin, M. R. M. (2009). Persoalan arah kiblat. Utusan Online. Retrieved from http://ww1.utusan.com.my/utusan/info.asp?y=2009&dt=1119&sec=Sains_%26_Teknologi&pg=st_02.htm
Zulkifli, M. A.-B. (2016). SOLAT DI ATAS KAPAL TERBANG: HUKUM DAN CARANYA. Retrieved from http://muftiwp.gov.my/ms/artikel/bayan-linnas/1834-bayan-linnas-siri-ke-53-solat-di-atas-kapal-terbang-hukum-dan-caranya?highlight=WyJrYXBhbCIsInRlcmJhbmciLCJrYXBhbCB0ZXJiYW5nIl0=
Zulkifli, M. A.-B. (2017). BAYAN LINNAS SIRI KE-99 : KAPAL TERBANG DAN KEPENTINGAN DOA MUSAFIR. Retrieved from http://muftiwp.gov.my/ms/artikel/bayan-linnas/771-bayan-linnas-siri-ke-99-kapal-terbang-dan-kepentingan-doa-musafir
Downloads
Published
Issue
Section
License
Author(s) shall retain the copyright of their work and grant the Journal/Publisher right for the first publication with the work simultaneously licensed under:
Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). This license allows for the copying, distribution and transmission of the work, provided the correct attribution of the original creator is stated. Adaptation and remixing are also permitted.
This broad license intends to facilitate free access to, as well as the unrestricted reuse of, original works of all types for non-commercial purposes.
The author(s) permits HH Publisher to publish this article that has not been submitted elsewhere.
.png){kind=logo}
.jpg)
